Tuesday, September 16, 2014
So wise. 

So wise. 

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Happy birthday to one of the most inspirational women out there: Amy Poehler!

Monday, September 15, 2014
What do you want to learn? Cartoon illustration? Freelance writing? How to successfully publish an e-book? 
Let us know what skill you’d like to learn by reblogging, liking, or replying, and we may work with YOU to create your dream course!Happy learning!The MediabistroEDU Team

What do you want to learn? Cartoon illustration? Freelance writing? How to successfully publish an e-book? 

Let us know what skill you’d like to learn by reblogging, liking, or replying, and we may work with YOU to create your dream course!

Happy learning!
The MediabistroEDU Team

Wednesday, September 3, 2014
Learn something new this week with MediabistroEDU! 

Learn something new this week with MediabistroEDU! 

Tuesday, August 26, 2014

Content Marketing 101 Speaker Spotlight with Sunil Rajamaran

We’re back with expert input in anticipation of our boot camp, Content Marketing 101. This online event will introduce students to this growing field and will demonstrate how to build a successful brand or business around well-chosen content. Weighing in below is conference speaker, Sunil Rajamaran, Founder and CEO of Scripted.com.

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1) What brought you into this field?

II credit a lot of my success to working from such a young age. I got my very first job when I was 15 as a tennis instructor in Cleveland, Ohio (where I attended high school). I never received an allowance, and my parents were adamant that I work hard to earn whatever it is I want to enjoy. My father is also a Silicon Valley veteran, he worked for Tymnet, and subsequently British Telecom in San Jose. A lot of my early exposure to entrepreneurship came from him.

2) What’s one way you try to brainstorm ways to market content?

Content marketing is becoming an increasingly confusing space and it’s becoming more difficult for brands and businesses to stand out from all the noise. Originality and innovation are both crucial for success when marketing content. I’ve found that the best ideas from listening to peers, industry influencers, in addition to my coworkers at Scripted.com. I source a lot of my article ideas from the conversations I have with Scripted.com employees in different departments.  

3) Has there ever been a response to your marketing efforts that surprised you?

Recently we increased our customer activation rate by 33 percent. We did this by developing a detailed nurture program. This shows us that our clients want to be talked to, and are interested in the content we’re creating to engage and educate them on how to maintain a successful content marketing strategy through original content creation. 

4) What is one tool you use to measure and track how well your marketing does?

Google Analytics is our primary tool to track our marketing efforts.

5) Are there any marketing campaigns that you or other companies have worked on that you find particularly exciting?

I really enjoyed helping the marketing team promote our nonprofit program, Scripted Foundation. We officially launched the program — which gives nonprofit organizations free and discounted content — in early July with a blog post and continued to promote it on social media using the hashtag #writingforgood. It was amazing to see all the inbound interest from nonprofits through this campaign, in addition to all the support we received from so many people.

Thanks for reading! Please come back next week for our next Speaker Spotlight and, in the meanwhile, don’t forget to sign up for Content Marketing 101!

Thursday, August 21, 2014 Tuesday, August 19, 2014

Content Marketing 101 Speaker Spotlight with Hannah Simon

We’re back with expert input in anticipation of our boot camp, Content Marketing 101. This online event will introduce students to this growing field and will demonstrate how to build a successful brand or business around well-chosen content. Weighing in below is conference speaker, Hannah Simon, a content strategist at Fastly.

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1) What brought you into this field?

I got a degree in journalism and went into online media for a few years. With the onslaught of social media and blogging, I became fascinated with how brands could use storytelling techniques to talk about their products to their users. I was seeking a new career challenge and thought it’d be interesting to solve business problems with content.

2) What’s one way you try to brainstorm ways to market content?

Involving stakeholders beyond the marketing team is actually really important, so in-person “knowledge gathering” is something that I try to do often. I meet with stakeholders on engineering, customer support, design, sales, and business development to talk about our target audience and product roadmap. This insight helps me make sure my marketing content resonates. 

3) Has there ever been a response to your marketing efforts that surprised you?

I helped launch a blog for a client. Supposedly an investor who was evaluating the company saw a tweet that linked to the blog, and really liked the concept of the blog. They ended up investing in the company, and while I’m sure it was a combination of other factors that led them to doing so, I can’t help but think the blog played a small role! 

4) What is one tool you use to measure and track how well your marketing does?

You have to patch together a lot of tools these days. My foundation is a combination of Google Docs, HootsuiteOptimizely, and Hubspot.

5) Are there any marketing campaigns that you or other companies have worked on that you find particularly exciting?

I really admired Lowe’s for their #lowesfixinsix Vine campaign. It shows the power of leveraging an emerging channel in a way that provides value and entertainment to their users. Also, Chipotle’s “The Scarecrow” video was really powerful, even if there was some negative chatter about it. I think it took a lot of guts to create that short film, and it had a very emotional message. Also, the American Express OPEN Forum was probably the most influential campaign when it comes to content marketing.

Thanks for reading! Please come back next week for our next Speaker Spotlight and, in the meanwhile, don’t forget to sign up for Content Marketing 101!

Thursday, August 14, 2014 Wednesday, August 13, 2014