Meet the Teachers: Victoria Reitano
Meet our Digital Production for Writers and Editors instructor, Victoria Reitano. Victoria has a front row seat at the Emmy-award winning talk show LIVE with Kelly and Michael. As a digital producer, she manages all social media and web content to complement on-air segments. Victoria is a passionate journalist and producer who has also walked the Oscar Red Carpet!
MB: When did you realize you wanted to be in production?
VR: In high school, when I served as the Co-Editor-in-Chief of my HS paper. I still have my first articles (and Letter from the Editor) framed at home. We were a really small staff, so I not only assigned and edited articles, but I also worked with InDesign to layout the articles. I was hooked. I wanted to know every part of it and understand how people read the paper. I began reading newspapers at 7 (The Sunday New York Times has always been a favorite of mine) and watching the news as I prepared for school at about the same time. I always knew I wanted to do something that allowed me to stand up for others — for a little while, I thought I’d be able to do that as a lawyer, but once I got into high school, journalism called my name. To me, journalism includes everything that is done to get the “story” out to the public. I’m a journalist first and I produce content — platforms don’t change how you do what you do. As a child, my little brother had a lot of learning disabilities and as I began to advocate for him — and tell his story — I realized that I wanted to speak for those who couldn’t. There’s a lot of negative feedback in this business, but when you get that one comment that thanks you for making an issue a priority, it’s priceless.
MB: What was your first big break? Was there a big production you worked on? How did it go?
VR: My first big break was in 2011 when I was asked to speak on the TODAY show. I served as a managing editor for a college news website and I had started a Twitter chat and “Twitterista” writers — I call that my big break because that’s when I truly realized the power of social media. It went really well and, it made me realize that I could do anything I set my mind to…the title on my degree didn’t matter; it was what I did with the skills I had learned that mattered.
MB: Do you have a “dream” show you’d like to work on?
VR: Good Morning America is my dream job. I’ve watched WABC 7 and GMA since elementary school and I think it would be really cool to come full circle someday.
MB: We all want to know, what’s it like working on LIVE with Kelly and Michael?
VR: LIVE is amazing. There are so many days when I walk around and think “is this really my life?” Working with a team that is so experienced and respected in the industry is a dream comes true.
Pictured above: The LIVE with Kelly & Michael team on the Golden Globes stage.
MB: Any advice for aspiring digital producers?
VR: Say yes to everything. Don’t be afraid to apply for a job that doesn’t really fit your degree — stop thinking of print, Web and TV as separate things. Each one is journalism, each one requires research and writing and an understanding of the consumer. Be brave and never stop learning.
MB: Any other fun stories/events in your career that you’d like to share?
VR: I went to the Oscars with LIVE in February and was completely star struck. I was able to be on the Red Carpet on Saturday and then we did our show at 6am PT from the Dolby Theater. To sit in the seats where Bradley Cooper, Robert DeNiro and countless others sat hours before was…unbelievable. I am never speechless but to be in that theater at that time literally took my breath away.
Pictured above: Victoria with the legendary Tony, Emmy, and Golden Globe award-winning actor Jeremy Irons!